Affichage des articles dont le libellé est Slavery system. Afficher tous les articles
Affichage des articles dont le libellé est Slavery system. Afficher tous les articles

26/05/2021

Consumerism, another inheritance from the slavery system

 Jorge Majfud

HowTheLightGetsIn Conference, Institute of Art and Ideas, London, September 2021

Translated by Andy Barton, Tlaxcala

 

 I
Strategy and dogma

To declare the abolition of traditional slavery for their possessions in the Caribbean, the British envisioned a new type of enslavement that the new slaves would themselves desire. On 10th June 1833, Rigby Watson, a member of parliament, clearly summarised this idea: “To make them labour, and give them a taste for luxuries and comforts, they must be gradually taught to desire those objects which could be attained by human labour. There was a regular progress from the possession of necessaries to the desire of luxuries; and what once were luxuries, gradually came, among all classes and conditions of men, to be necessaries. This was the sort of progress the Negroes had to go through, and this was the sort of education to which they ought to be subject in their period of probation”.

In 1885, Henry Dawes, a U.S. senator from Massachusetts recognised as an expert in indigenous matters, gave a report on his most recent visit to the Cherokee territories that still remained. According to this report, “there was not a family in that whole nation that had not a home of its own. There was not a pauper in that nation, and the nation did not own a dollar. It built its own capitol, and it built its schools and its hospitals. Yet the defect of the system was apparent. They have got as far as they can go because they own their land in common … There is no selfishness, which is at the bottom of civilisation. Til this people will consent to give up their lands, and divide them among their citizens so that each can own the land he cultivates, they will not make much more progress…”. Naturally, the opinions of people like Dawes would prevail, in other words, those who manage others’ success, and the Cherokee territories would be divided up and generously offered back to their inhabitants as private property. The Mexican dictator Porfirio Díaz would impose the same exact privatisation programme on the communal production system as a way to emulate the success of the United States, achieving the feat of leaving 80% of the rural population without any land of their own, something which would culminate in the Mexican Revolution many years later.

In 1929, Samuel Crowther, the journalist and prized asset of the United Fruit Company (and Henry Ford’s friend), reported that in Central America “people only work when they are forced to. They are not used to it because the land gives them what little they need… However, the desire for material things is something that must be cultivated… Our advertising is slowly having the same effect as in the United States —and it is reaching the mozos. For when a periodical is discarded, it is grabbed up, and its advertising pages turn up as wallpaper in the thatched huts. I have seen the insides of huts completely covered with American magazine pages and with the timetables and folders issued by our railroads… All of this is having its effect in awakening desires”. Samuel Crowther viewed the Caribbean as the lake of the U.S. empire, which protected and guided the destiny of its constituent countries towards glory and universal development.

The political defeat of the pro-slavery Confederacy around this time was avenged by various cultural and ideological victories. All passed by unnoticed. In record timing, hundreds of monuments to the defeated ‘heroes’ were erected, films were made idealising the proponents of slavery and the theories about a superior race in danger of extinction flooded the desks of politicians and army generals.

One of these secret victories consisted in idealising the masters and demonising the slaves. In modern terms: the owners and the salaried workers. For that reason, in the many generations that were to follow, the United States would celebrate “Memorial Day” (in memory of the casualties of war) and “Veterans Day” (in honour of the former soldiers in these imperialist wars), all in the name of defence and of freedom, a carbon copy of the rhetoric of the Southern slaveowners who forayed into indigenous, Mexican and overseas territories and created the new American empire.